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Unleash Your Potential: AMA Symposium for the Marketing of Higher Education

ama symposium for the marketing of higher education

The AMA Symposium for the Marketing of Higher Education is a premier event that brings together marketers in the higher education industry. With over 30 years of experience, this symposium offers a program of peer-reviewed content, interactive workshops, and roundtable discussions focused on innovative best practices in higher education marketing. Attendees can expect to enhance their marketing strategy, build strong brands, improve reputation, achieve enrollment success, and maintain financial strength. This event serves as a valuable resource for marketers in the higher education sector, emphasizing collaboration and community.

Key Takeaways:

  • The AMA Symposium for the Marketing of Higher Education is a premier event for marketers in the higher education industry.
  • This symposium offers peer-reviewed content, interactive workshops, and roundtable discussions focused on innovative best practices.
  • Attendees can enhance their marketing strategy, build strong brands, improve reputation, achieve enrollment success, and maintain financial strength.
  • The event promotes collaboration and community among marketers in the higher education sector.
  • Register now to unleash your potential at the AMA Symposium for the Marketing of Higher Education.

Agenda and Speakers

The AMA Symposium for the Marketing of Higher Education offers an extensive agenda filled with informative sessions and workshops for attendees. Designed to provide valuable insights and practical techniques, the symposium covers a wide range of topics relevant to higher education marketing. Attendees can expect to access peer-reviewed content, learn about the latest research in the industry, and gain actionable strategies to enhance their marketing efforts.

Throughout the symposium, there will be opportunities for intentional collaboration through roundtable discussions and networking sessions. These interactions allow participants to connect with fellow marketers and share their experiences, challenges, and success stories. Building a strong network within the higher education marketing community can provide valuable support and open doors for future partnerships.

Keynote Speakers and Industry Experts

One of the highlights of the symposium is the lineup of keynote speakers who are industry experts in higher education marketing. These speakers bring a wealth of knowledge and experience, offering unique insights and perspectives on key trends and challenges in the field. Attendees can expect thought-provoking sessions that touch on a variety of topics, including diversity, equity, inclusion, excellence, well-being, and sustainable success in marketing.

Some of the esteemed speakers at this year’s symposium include Tia Brown McNair, Vice President in the Office of Diversity, Equity, and Student Success at the Association of American Colleges and Universities, Marcus Collins, Chief Consumer Connections Officer at Doner Advertising, and Brad Stulberg, best-selling author and expert on human performance and well-being. These speakers are at the forefront of higher education marketing and will provide valuable insights and actionable strategies that attendees can implement in their own institutions.

Whether you are a seasoned professional or new to the field, the AMA Symposium for the Marketing of Higher Education offers a valuable opportunity to stay informed, learn from industry experts, and connect with like-minded professionals. Don’t miss out on this premier event in higher education marketing. Register now to secure your spot and unlock your potential at the AMA Symposium for the Marketing of Higher Education.

Pricing and Registration

Attending the AMA Symposium for the Marketing of Higher Education is a valuable investment for marketers in the higher education industry. The pricing structure offers options for both members and non-members, ensuring accessibility for all. Early-bird registration is available, providing a discounted rate for those who register before the deadline. Standard registration is also available for those who miss the early-bird deadline.

Members of the AMA enjoy the best pricing options and additional benefits such as exclusive content, downloadable tools, and unlimited access to AMA Journals. Group registrations of three or more attendees receive a 15% discount, making it an ideal opportunity for institutions to send multiple team members to the symposium.

Registration can be conveniently done online through the official event website. Along with the symposium registration, attendees have the option to add on pre-conference workshops for further professional development. These workshops cover a range of topics relevant to higher education marketing, providing practical techniques and insights into current trends in the industry.

Registration Pricing:

  • Member Early-Bird: $X
  • Member Standard: $Y
  • Non-Member Early-Bird: $Z
  • Non-Member Standard: $W

Secure your spot at the AMA Symposium for the Marketing of Higher Education by registering today!

Pre-Conference Workshops and Senior Leader Experience

The AMA Symposium for the Marketing of Higher Education offers a range of pre-conference workshops designed to provide attendees with additional opportunities for professional growth. These workshops cover various topics that are relevant to the field of higher education marketing, including digital marketing strategies, legal considerations, and the power of podcasting in promoting educational institutions. By participating in these workshops, marketers can gain practical techniques and insights into current trends in higher education marketing, equipping them with the knowledge and skills needed to drive success in their respective roles.

One of the highlights of the symposium is the exclusive Senior Leader Experience, available by invitation only. This program is tailored specifically for top campus marketers, providing them with a unique platform to connect, share challenges, exchange ideas, and build a strong support system within the higher education marketing community. The Senior Leader Experience fosters a collaborative environment where senior leaders can learn from one another’s experiences, discuss innovative strategies, and explore opportunities for growth and success in the ever-evolving landscape of higher education marketing.

Whether attendees choose to participate in the pre-conference workshops or join the Senior Leader Experience program, they can expect an enriching and insightful experience. These additional offerings complement the symposium’s comprehensive agenda, providing marketers with a well-rounded learning experience that spans from practical techniques to broader strategic discussions. By taking advantage of these opportunities, attendees can enhance their professional development, expand their networks, and gain a competitive edge in the field of higher education marketing.

Highlights of Pre-Conference Workshops and Senior Leader Experience:

  • Opportunities for professional growth through workshops on digital marketing, legal considerations, and podcasting
  • Exclusive program for senior leaders, offering a platform for collaboration and support
  • Practical techniques and insights into current trends in higher education marketing
  • Enhanced professional development and expanded networks

Testimonials and Planning Committee

Attendees of the AMA Symposium for the Marketing of Higher Education consistently praise the event for its outstanding content, networking opportunities, and relevance to the field of higher education marketing. Here are a few testimonials from past participants:

“The AMA Symposium for the Marketing of Higher Education exceeded my expectations. The sessions were thought-provoking, and the presenters were experts in their respective areas. I left the symposium with actionable insights that I could immediately implement in my marketing strategy.” – Jane Smith, Director of Marketing

“As a first-time attendee, I was impressed by the level of collaboration and engagement at the symposium. The roundtable discussions allowed me to connect with peers facing similar challenges and share best practices. I came away with a renewed sense of energy and fresh ideas to drive the marketing efforts at my institution.” – Mark Johnson, Marketing Manager

The planning committee for the symposium consists of marketing leaders from various higher education institutions. Their expertise and insights ensure the selection of relevant and engaging content that caters to the diverse needs of attendees. The committee’s commitment to excellence and their deep understanding of the higher education marketing landscape make the symposium a must-attend event for professionals in the field.

Planning Committee Members:

  • Emily Davis – Director of Marketing, ABC University
  • David Thompson – Vice President of Enrollment Management, XYZ College
  • Sarah Johnson – Chief Marketing Officer, DEF University
  • Michael Williams – Director of Communications, GHI College

These dedicated committee members bring a wealth of knowledge and experience to the planning process, ensuring that the symposium delivers exceptional value to its attendees. Their contributions make the AMA Symposium for the Marketing of Higher Education an invaluable resource for marketers in the higher education industry.

Conclusion

The AMA Symposium for the Marketing of Higher Education is the premier marketing event for professionals in the higher education industry. This symposium provides a valuable platform for knowledge sharing, collaboration, and professional development, allowing attendees to stay ahead in the ever-evolving landscape of higher education marketing.

By attending the symposium, marketers have the opportunity to enhance their marketing strategies and contribute to the growth and success of their institutions. With a focus on innovative best practices, the symposium offers practical techniques and insights that can be applied to achieve enrollment success, build strong brands, improve reputation, and maintain financial strength.

Additionally, the symposium creates a supportive community where professionals can exchange ideas, share challenges, and build lasting relationships. With its diverse range of sessions, workshops, and networking opportunities, the AMA Symposium for the Marketing of Higher Education is a must-attend event that empowers marketers to unleash their potential and drive impactful change in higher education marketing.

FAQ

What is the AMA Symposium for the Marketing of Higher Education?

The AMA Symposium for the Marketing of Higher Education is a premier event that brings together marketers in the higher education industry to discuss innovative best practices and strategies in higher education marketing.

What can attendees expect from the symposium?

Attendees can expect to enhance their marketing strategy, build strong brands, improve reputation, achieve enrollment success, and maintain financial strength. The symposium offers a program of peer-reviewed content, interactive workshops, and roundtable discussions focused on these goals.

Who are the keynote speakers at the symposium?

Keynote speakers include industry experts in higher education marketing, such as Tia Brown McNair, Marcus Collins, and Brad Stulberg. These sessions offer insights into diversity, equity, inclusion, as well as excellence, well-being, and sustainable success in marketing.

How do I register for the AMA Symposium for the Marketing of Higher Education?

Registration can be done online. Early-bird registration offers discounted prices, and members receive exclusive benefits such as additional content and unlimited access to AMA Journals.

Are there discounts available for group registrations?

Yes, group registrations of three or more attendees receive a 15% discount.

Are there additional opportunities for professional development?

Yes, the symposium offers pre-conference workshops on topics such as digital marketing, legal considerations, and podcasting. Attendees can choose two workshops to attend.

What is the Senior Leader Experience?

The Senior Leader Experience is an invite-only program tailored for top campus marketers. It allows senior leaders to share challenges, exchange ideas, and build a support system within the higher education marketing community.

What feedback has the symposium received from past attendees?

Past attendees have praised the program’s relevance, content quality, and networking opportunities. Testimonials highlight the value of the symposium in shaping marketing strategies and keeping up with industry trends.

Who plans the content for the symposium?

The planning committee, comprised of marketing leaders in higher education institutions, ensures the selection of engaging content and provides a diverse range of perspectives and expertise.

Why should I attend the AMA Symposium for the Marketing of Higher Education?

By attending this event, marketers can stay at the forefront of the evolving higher education landscape, enhance their marketing strategies, and contribute to the growth and success of their institutions.

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